THEORETICAL REVIEW AND METHODOLOGICAL APPROACH OF PRINCIPLES OF STRATEGIC PLANNING IN SMALL AND MEDIUM ENTERPRISES OF THE TOURISM SECTOR IN RIOHACHA, COLOMBIA

Abstract

The objective of the study is to analyze the principles of strategic planning in SMEs in the tourism sector in the city of Riohacha, as well as to carry out a documentary review of the theory that frames the study of these variables, to constitute an important bibliographic material to support the future research. This study bases its methodology on documentary analysis since it has analyzed what has been written and published by different authors and researchers, through their works related to the principles of strategic planning in Small and Medium Enterprises (SMEs) in the tourism sector. Among the main contributions made by this research, it is established that thanks to the proposed documentary analysis, it was possible to know the most general and most important aspects within the management of SMEs in terms of strategic planning, addressing areas such as personnel management, inventory management, and design of marketing strategies, among others, which allow building theoretical foundations for the generation of new knowledge in this regard.