Typographic Strategies in Urban Space: Three Artists in the Field of Contemporary Art Using Typography as Their Own Proper Raw Material

Abstract

In the context of light-shed typography we will find three important artists: Bruce Nauman, Jenny Holzer and Jack Pierson. The first two transported to the museum and gallery neon and spectacolor occupying white space and walls with installations that allude to urban outdoor space. By undermining these media with new content, especially conceptual content, they remove the commercial and advertising load that impregnated them at the origin. Pierson, for his part, also uses neon, but mixes it with letters of wood, plastic or rusty metal to create words where the work consists of an extended set of several materials.