Implementing Gamification on a Web-Based Recruitment System using Marczewski’s Gamification Framework: An Overview

Abstract

This paper presents a proposed Web-based gamification system for recruiting employees. The most important asset in a company is its employees. However, it is increasingly difficult for HR professionals to acquire and maintain the required talents. To solve this issue, organizations are starting to use gamification. Gamification is a design process where elements or mechanics in gaming are added to a non-game application or system. Compared to the standard recruitment, gamified recruitment has several advantages such as: 1) identify motivated candidates, 2) evaluate people without much experience more easily, 3) evaluate people who have diverse experience, and 4) engage the candidate. By using Marczewski’s gamification framework, we provide a theory-based guide on how to implement gamification in employee recruitment using a simple gamification framework. Though this proposed idea has not yet been tested, we believe that this idea is feasible in real life application.