Consumer's point of view on parcel lockers in DKI Jakarta

Abstract

Online shopping businesses grow significantly in Indonesia, especially in Jakarta. Consumers find out that purchasing products online is more effective. Most of consumers in Jakarta choose direct (home) delivery as their last-mile delivery method, which proposes consumers to receive the purchased goods at home. E-commerce could minimize trip distance travelled by consumers, but distance travelled by delivery service vehicles increase. It causes new problems such as environmental issues. Parcel lockers method appeared as the solution, which proposes advantages for consumers and package delivery operators. Its scheme could minimize distance travelled by both. The packages that dropped in the lockers would be picked up, sorted, and delivered to other lockers. Consumers would pick up their goods by travelling to destination lockers. It could minimize delivery trips. This study observed the consumer's point of view on parcel lockers method, and analyse the potency of parcel lockers. This study was carried out by two online surveys with four main variables that are location, information, cost, and punctuality. The results found that punctuality is the most affecting factor (38.8%) for consumers in choosing type of delivery service. Based on the services, respondents prefer to choose parcel lockers (68.4%) rather than direct delivery.