Web service factors and its impact on online purchase decision of green consumers

Abstract

Web based services have gained attention in the recent years for varied applications ranging from booking tickets to shopping online. Initially, common man was not much inclined towards online shopping applications. Subsequently, the reach and acceptance of the internet technologies have facilitated him to perform online services with ease. There are different online factors that impact consumer’s online buying decision like, reliability, payment options, security and privacy policies of the website, customer support etc. This paper addresses the impact of these features on consumer’s buying decision using regression analysis, which would help online shopping companies to improve the online facilities provided to the users.