Author’s typology of SEO-strategies as a tool of conceptual creativity

Abstract

Authors developed and presented original author's typology of SEO strategy according to the general problem of conceptual creativity of "cleaning out", refinement of semantic space on the Internet. The basic principles of structuring knowledge in a Web are specified. The hierarchical pyramid of players of Web space, founders and users of Web content is defined. Explication the general motivational fields of players as for broadcast of the principles of search advance, and for search of strategy and changeable algorithms. These step-by-step algorithms in the form of "recipes" of work on content (knowledge), for improvement of positions searching, are integrated into business processes of producers of concrete goods and services. 16 basic strategy engine sites and a number of the intermediate are allocated. The micromarking role in semantization (semantic marking-out) of Web will be especially great.