MEDIATING ROLE OF INNOVATION CAPABILITIES BETWEEN MATURITY AND PERFORMANCE OF E-COMMERCE

Abstract

This study investigates and clarifies e-commerce maturity as the reason the focal point of Indonesian creative industry business visionaries during the COVID-19 pandemic in the new ordinary time in Indonesia. The COVID-19 pandemic has energized entrepreneurs, particularly in the creative industry, to have the option to build up their dynamic capacities so they can make do in unsure financial circumstances and measure their e-commerce performance through a balanced scorecard approach (Kaplan & Norton, 1992). This research has taken 383 respondents of business visionaries who are occupied with creative enterprises and have applied the idea of e-commerce in their business activities taken as tests and dissected quantitatively utilizing structural equation modelling (SEM). This study finds that e-commerce maturity provides a significant impact on e-commerce performance and innovation capabilities. Furthermore, the indirect impact result is more favourable compared with a direct relationship between e-commerce maturity and e-commerce performance. This paper highlights the importance of e-commerce maturity and innovation capabilities and shows that both variables significantly impact e-commerce performance which may help entrepreneurs in Indonesia’s creative businesses to enhance their performance, especially in e-commerce.