Regional Economic Development: The Structure of the Public and Private Contributions

Abstract

As McKee established in his article on Area Economic Development (1989), the marketing of geographic areas to industry is in the domain of macromarketing, in that such marketing involves marketing systems, and the interaction of such marketing systems with society. In stating this he follows Hunt (1983). Accordingly, we approach this subject as one akin to business-to-business service marketing, and not economics or planning or geography of a regional persuasion.