Buyers’ Perception of the Price-Quality Relationship: The Turkish Case

Abstract

This study is contrived to evaluate the perceived price-quality connection in Turkey, which is among the world’s industrializing nations. Data was collected in Istanbul, Turkey and analyzed using the Factor Analysis Techniques in the SPSSX routine. The study findings indicated that the price-quality relationship shows formations based upon socio-economic patterns, economic foundations, and value structure of a particular country. The interdependence of price and quality will motivate consumers to be particular about their choice and persuade manufacturers to produce and sell high quality products. Market success will depend upon how well price and quality are connected and how positive an opinion consumers have in this process.