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Gender and Political Marketing in the United States and the 2016 Presidential Election

  • Sanghvi M
Springer International Publishing, (2019)
DOI: 10.1007/978-1-137-60171-1
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Abstract

… to gender in political marketing is revealing important aspects that move us beyond a sole focus on binary categories of male/female to include intersections of gender … , celebrity culture …

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Sanghvi, M. (2019). Gender and Political Marketing in the United States and the 2016 Presidential Election. Gender and Political Marketing in the United States and the 2016 Presidential Election. Springer International Publishing. https://doi.org/10.1007/978-1-137-60171-1

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