Entrepreneurial Intention among University Students Majoring in Non-Business Studies

Abstract

This study is aimed at determining the relationship between subjective norms, attitude, perceived of behavioral control and entrepreneurship tendencies towards students majoring in non-business studies. Data of the study was collected through questionnaires from 318 students at National University of Malaysia (UKM). Based on regression analysis, study found that attitude towards entrepreneurship has the strongest effect on entrepreneurship tendency among students majoring in non-business. The finding of this study provides information to higher institutions on improving strategies to increase entrepreneurial intention among students majoring in non-business.