Persuasive Design Strategy of Online Health Education for Elderly Adults Based on TAM Model

Abstract

With China’s entering into an aging society, health education on aging has been attached great importance. Health education refers to planned, organized and systematic social education activities. The core of health education is to help people to establish health awareness, promote people to change unhealthy behavior and life style, develop good behavior and life style, so as to reduce or eliminate the risk factors affecting health. However, there are some problems in the current health education of aging. The elderly lack of health awareness and learning ability. The community lacks high-quality health education personnel and teaching materials. The emergence of online health education media helps to overcome some existing problems and improve the accuracy and systematization of health education for the elderly. In order to improve the acceptance effect of online health education technology, this paper combined the technology acceptance model (TAM) and persuasive strategy design (PSD) model to study the elderly’s acceptance of online health education APP, as well as the influencing factors of the elderly’s technology acceptance attitude.