Education in a globalized era: An outlook from the receiver

Abstract

Education has always been a cornerstone of development. Nowadays more attention is given to the quality of learning and fields of study that are offered to students. Furthermore, competition among educational institutions is such that each university uses all possible means to strengthen its image and position in the world of knowledge and to attract the largest number of high-caliber students. In that context, student satisfaction is considered a solid competitive advantage. Therefore, many educational institutions strive to create a deeper understanding of the different factors that will generate and maintain a solid reputation. From a marketing perspective, the vital element for an organization to survive depends on customer satisfaction, which primarily starts from understanding the consumer’s needs. This chapter introduces various perspectives from the Occidental and Oriental worlds and real-time experiences from Middle Eastern institutions. This international blend will offer a unique perspective of student concerns, outlooks, and predictions for the future of education.