Electronic trading environments for web 3.0

Abstract

This paper proposes that electronic marketplaces for Web 3.0 can be described through three metaphors: "marketplaces where people are", "marketplaces that are alive and engaging", and "market places where information is valuable and useful". The paper presents the core technologies that enable the perceivable reality of electronic marketplaces. It describes a demonstrable prototype of a Web-based electronic marketplace that integrates these technologies. This is part of a larger project that aims to make informed automated trading an enjoyable reality of Web 3.0. © 2010 Springer-Verlag Berlin Heidelberg.