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Making Media Management Research Matter

  • Murschetz P
  • Friedrichsen M
Springer International Publishing, (2017), 17-28
DOI: 10.1007/978-3-319-27786-8_3
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Abstract

Media management is a young academic field that has yet to establish a universally accepted set of theoretical foundations (Küng, 2007; Mierzejewska & Hollifield, 2006). Albeit its strong growth in academic teaching and scholarly output, it remains a confused field. The field is neither clearly defined nor a cohesively organized. It remains rather a loose agglomeration of work by researchers from various scientific fields.

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APA

Murschetz, P. C., & Friedrichsen, M. (2017). Making Media Management Research Matter. In Digital Transformation in Journalism and News Media (pp. 17–28). Springer International Publishing. https://doi.org/10.1007/978-3-319-27786-8_3

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