Abstract
Let us start with a practical application of neuromarketing to show what forward-thinking organizations are doing today.
Cite
CITATION STYLE
APA
Shaw, C., Dibeehi, Q., & Walden, S. (2010). A neuroexperience safari — approaching the tipping point. In Customer Experience (pp. 144–160). Palgrave Macmillan UK. https://doi.org/10.1057/9780230291775_9
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