The social phenomena of the “greying” of America is just beginning to impact the business community and the marketplace. Demographic shifts are influencing employee profiles and personnel resources. The purpose of this study is to survey personnel directors in the service industry regarding attitudes toward and experience with part-time older employees (over 55). People who are responsible for employment decisions in the retailing, food chain, and fast food industries were questioned concerning older employee compatibility with the target market, competence, dependability, flexibility, image, and special needs.
CITATION STYLE
DuPont, A., & Craig, J. (2015). Part-Time Employment of Older Workers in the Service Industry. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 420–423). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_83
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