Abstract
The aim of this chapter is to understand what a wine brand is. We will see what is the “promise of a brand” and how it can represent a key factor for success.
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APA
Mora, P. (2016). Wine Brand: Take It Easy? In Management for Professionals (Vol. Part F580, pp. 55–79). Springer Nature. https://doi.org/10.1007/978-3-319-24481-5_5
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