Garment sizing in portuguese children’s fashion brands

Abstract

This paper describes a study of the children’s clothing sizing used by Portuguese companies. A survey of children’s fashion brands was conducted in Portugal, accessing official public data, followed by a field research. A semi structured interview technique was used to interview designers and patternmakers, using two distinct scripts. The purpose was to better understand the reality of the Portuguese children’s fashion industry, mapping the profile of these brands, understanding how they deal with garment sizing, as well as to know how their body measurements tables were obtained. The study was carried out in the northern region of Portugal, where there is a greater concentration of apparel companies in the country. The selection criteria of the companies considered in the study was based in those whose target audience is between the ages of interest of this research, i.e. 3 to 9 years old.