An Introduction to Contextual Strategic Entrepreneurship: Perspectives on the Regional Contexts, Social Elements, and Entrepreneurial Competitiveness

Abstract

This edited volume embraces counties as diverse as India to Austria. The chapters in this book depict and reveal contextual features of strategic entrepreneurship (SE) in re-conceptualizing organizational rejuvenation, barriers to SE, entrepreneurial resourced-based view, mixed embeddedness, social network marketing, competitiveness in small enterprises, strategic learning, and a triple helix approach to the business strategic cooperation with the government and university. Through these chapters, the concept of context in SE is unfolded, and it is demonstrated how the entrepreneurial strategies differ within the specific contexts in various countries, societies, and entrepreneurial ecosystems. The volume introduces the usually and widely neglected issues that the strategic decisions, planning, and formulations are greatly context-related endeavors, and hence, any true understanding of the strategy in this realm starts with a deep and appropriate understanding of the key relevant context(s).