Abstract
This short paper aims to compare humanities and computer-based online review analysis methods. In particular, we evaluate two classical methodologies coming from marketing and natural language processing fields. We assessed them through their ability to translate online reviews into synthetic evaluations reflecting consumers’ overall feelings. Both methods were run in separate ways, then we confronted the results.
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CITATION STYLE
Houssou, N. L. J., Lallement, J., Coustaty, M., & Béal, L. (2023). Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews. In Springer Proceedings in Business and Economics (pp. 261–266). Springer Nature. https://doi.org/10.1007/978-3-031-25752-0_28
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