Essential characteristics and types of digital media in the educational context

Abstract

The article investigates theoretical aspects of new media and their use in educational context. The author analyzes the concept of digital media, their essential features determining specifics of media usage, communication and human interactions. Media literacy and media culture are of special interest to the application of digital media in education. The author presents the own concept of the term media culture of individuals emphasizing the importance of value-motivational component of this complex phenomenon. The main task of this work is to understand the nature of digital media and their prospects for educational purposes, how they change the human interaction, what are new needs of the contemporary media generation formed or influenced by information and communication tools.