Research on Attractiveness Factors by the Application of the Evaluation Grid Method on Leather Technology Expression Techniques

Abstract

In the current era of perceptual consumption, it is difficult for commodities with popular design to meet the needs of consumers’ diversification and popular trends. Therefore, design personnel should consider how to meet needs and preferences of consumers at the stage of commodity design and business planning. With the development of science and technology, and diversified leather decorative texture types, appearance evaluation has become one of the factors affecting the perceptual characteristics of consumer decision-making to meet preferences of individual consumers. This research adopts qualitative research methods, conducts in-depth interviews with experts highly involved in leather technology expression techniques, works out attractiveness factors of leather technology technique expression, makes the evaluation grid diagram and analyze it to provide a reference basis for subsequent leather texture design.