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Brand Services – Service Design in der Markenführung

  • Vatter C
  • Jordan M
Springer Fachmedien Wiesbaden, (2014), 255-277
DOI: 10.1007/978-3-658-03298-2_15
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Vatter, C., & Jordan, M. (2014). Brand Services – Service Design in der Markenführung. In Marke und digitale Medien (pp. 255–277). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-03298-2_15

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