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Winning Minds — The Secret Science of the Language of Leadership

  • Lancaster S
Palgrave Macmillan UK, (2015), 5-33
DOI: 10.1057/9781137465948_2
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Abstract

… of Leadership: a secret … science and behavioural economics, that we can say with much greater certainty what works and why. This book is a user’s guide to that Language of Leadership…

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APA

Lancaster, S. (2015). Winning Minds — The Secret Science of the Language of Leadership. In Winning Minds (pp. 5–33). Palgrave Macmillan UK. https://doi.org/10.1057/9781137465948_2

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