Visual literacy in library practice: Use of images on the Facebook pages of Croatian public libraries

Abstract

The goal of the research was to explore the specific phenomenon from the field of visual literacy: use of images on the Facebook pages of the ten Croatian public libraries. Using the content analysis, we created “image type” categories and subcategories of images that are posted by librarians and determined their shares in relation to the total number of analyzed image posts. Also, content analysis was used to determine the various roles of these images in communication with user community gathered around these Facebook pages. We created “image communication role” categories and subcategories and determined their shares in relation to the total number of analyzed image posts. While presenting the shares of “image type” and “image communication role” categories and subcategories, we also described examples of good practice with regard to the use of images in image posts.