Analysis on the New Ways of International Trade Cross Border E-Commerce Research from Big Data Theory

Abstract

With the popularity of the Internet, the server terminal will receive massive data every day. Therefore, China has entered the era of big data. Mobile terminal applications have subverted people's traditional user experience, which has brought significant changes in business model. Therefore, big data has become an important strategic resource, which has become an important means of technological innovation used by enterprises. Through big data mining and other technologies, enterprises can analyze the global price changes in international trade (hereinafter referred to as ITT). By analyzing user behavior, enterprises can push appropriate products to users. Therefore, big data technology has been applied to ITT, especially Cross Border E-Commerce (hereinafter referred to as CBEC). Therefore, this paper first analyzes the application process of big data technology to CBEC. Then, this paper puts forward the future business model. Finally, some suggestions are put forward.