The politics of purchasing: Ethical consumerism in turkey

Abstract

Today’s consumers make consumption decisions not only to meet their needs but also to influence the activities of firms. This study examines antecedents and consequences of ethics domain of behavioral intentions of consumers living in Turkey. In this framework, consumers’ ethical and environmental values as well as political efficacy are defined as antecedents on the ethical domain of consumer behaviors. Also, the moderating roles of demographic characteristics are examined. As for the data collection, we have conducted a face-to-face survey on 661 participants through convenience sampling. Analysis of the research model developed for the study proceeds by using structural equation modeling. Theoretical and management implications associated with the abovementioned results are discussed.