A gender-based analysis of recruitment and retention in the Canadian Army Reserve

Abstract

Introduction: The Canadian Armed Forces (CAF) has experienced difficulties in maintaining desired personnel numbers and has sought to remedy this with a renewed emphasis on recruitment and retention. The CAF is also attempting to reach 25.1% women by 2026. The primary goal of this study was to identify successful strategies reserve units use to enhance recruitment and retention. Methods: Interviews with 29 members of the Canadian Army Reserve were conducted to gather qualitative data on perceptions and beliefs surrounding recruitment and retention to explore where these two goals of the CAF overlapped. Results: The study revealed patterns tied to the CAF’s broader recruitment and retention efforts, as well as unit-level strategies. Results point to some specific changes the CAF could implement i.e., better defining retention strategies for the reserves, the importance of focusing on mid-ranking individuals, the positive impact of camaraderie, and creating a recruitment-focused climate. Discussion: Findings are discussed in the broader context of recruitment and retention in the reserves to identify ways through which current efforts can be bolstered. These findings are of particular importance for future military personnel policies, especially as they relate to women in the military and the inclusion of under-represented groups.