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Public Relations im Dienste der Corporate Brand gestalten

  • Kernstock J
  • Wenger-Schubiger N
Springer Fachmedien Wiesbaden, (2014), 329-343
DOI: 10.1007/978-3-8349-3862-6_18
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Kernstock, J., & Wenger-Schubiger, N. (2014). Public Relations im Dienste der Corporate Brand gestalten. In Corporate Brand Management (pp. 329–343). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3862-6_18

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