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Other Areas of Corporate Communication

  • Beger R
Springer Singapore, (2018), 507-636
DOI: 10.1007/978-981-13-0402-6_8
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Abstract

… In addition to, and in close cooperation with marketing communication, Corporate Communication can play a major role in supporting this effort. All Corporate Communication activities …

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CITATION STYLE

APA

Beger, R. (2018). Other Areas of Corporate Communication. In Present-Day Corporate Communication (pp. 507–636). Springer Singapore. https://doi.org/10.1007/978-981-13-0402-6_8

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