MOTIF PENGGUNAAN MEDIA SOSIAL INSTAGRAM DI KALANGAN REMAJA

Abstract

The technology which growing from time to time makes someone becoming more active in using social media. Cell phone companies developed its services (3G, 4G, HSDPA, EVDO and others) to support those needs. Social media are became inseparable in teenagers daily life, where they can share informations or doing other things for fun. It becomes needs for them. Instagram is one type of social media that's currently widely used by teenagers. The question is, whether those needs can be fulfilled or not via instagram. The researcher wanted to see instagram usage patterns among teenagers. This study used descriptive qualitative method, with five active teens which using instagram as samples or informants. Data collection techniques are observation, interview and collecting documents in the form of photos and other important files that support this research. From the results, it can be concluded that Instagram is a social media that is able to meet one's needs. Those are cognitive needs, affective needs, personal integration needs, the needs for social integration and the needs for escapist.