Business and finance

Abstract

What is the goal of a business? Is it even a good question to ask? Even the smallest companies have mission and vision. Whether it is in the head of the sole owner of small entrepreneur or is it stated in the strategic documents of the large global company, there always is the answer to the questions “Why are we here?" and “What we want to achieve in future?". These questions are the same as the famous “Where Do We Come From? What Are We? Where Are We Going?" None of these questions is related to making money. However, if the mission and vision are to be sustainable, the enterprise definitely cannot lose money while working on the mission and vision. The goal is to achieve the mission and vision while earning a decent profit. And as profit itself is too narrow measure of success and usually related to shareholders (Friedman 1970), also the perspective of other stakeholders (Freeman 2010) is taken into account while answering the question “Is this company a good one?" or “Is this business sustainable?" Within this perspective and perspective of Spationomy, issues such as the following will be asked and answered: Can spatial data and their analysis be a sustainable business itself? Can spatial data and their analysis provide the company with relevant information? Is it interesting only for specific companies or broad area of business?.