Abstract
The chapter deals with discovering the correlation between the country’s public diplomacy and nation branding. It covers the issues of defining the target audience, key regions and main instruments. Besides, it gives an analysis of the recent Russian efforts in nation branding and its role in achieving Russia’s foreign policy goals.
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APA
Semedov, S. A., & Kurbatova, A. G. (2020). Russian Public Diplomacy and Nation Branding. In Studies in Diplomacy and International Relations (pp. 45–59). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-12874-6_3
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