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Roadmap for the Digital Transformation of Business Models

  • Schallmo D
  • Williams C
DOI: 10.1007/978-3-319-72844-5_6
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Abstract

This Roadmap is based on the approaches to digital transformation presented here as well as existing theories about business model innovation. The five Roadmap phases are: (1) Digital Reality, (2) Digital Ambition, (3) Digital Potential, (4) Digital Fit and (5)...

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APA

Schallmo, D. R. A., & Williams, C. A. (2018). Roadmap for the Digital Transformation of Business Models (pp. 41–68). https://doi.org/10.1007/978-3-319-72844-5_6

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