Impact of the Multi-criteria Methods in Supporting: Innovation “Application of the AHP Method Within an Automotive Firm, Morocco”

Abstract

The international automotive market has for a long time been dominated by a few classical industries, which today increasingly fear the arrival of competition from Asian countries, notably China and India, which promise to “break prices”. To cope with this competition, accentuated by globalization, companies must always think about adapting their products while maintaining good quality and preserving their brand images. To this end, they always use innovative methods to create new ideas to differentiate themselves from competitors. This paper comes to emphasize the importance of the multi-criteria methods and more precisely the AHP method to support innovation.