Abstract
This paper explores the relationship between website localization and their exogenous factors. Three exogenous factors are studied: online transaction availability, product types and history length. Based on the previous studies, this paper distinguishes website localization design strategies from website localization degree. Through a content analysis of Fortune 1000 companies’ websites, this paper finds that website localization strategies are positively related to website localization degree and that product types positively associate with website localization degree. Besides, all the exogenous factors are relevant to some specfic website localization strategies.
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Wu, T., Peng, C. H., Shi, Y., & Sia, C. L. (2015). An exploratory study of website localization strategies: The effect of exogenous factors. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9191, pp. 392–402). Springer Verlag. https://doi.org/10.1007/978-3-319-20895-4_36
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