Corporate Social Responsibility Initiatives and Consumer Satisfaction in An Internet-Based Company: A Mediating Role of Communication in The Social Media

Xiangzhou Hua; Nurul Ain Mohd Hasan; Feroz De Costa; Zulhamri Abdullah

Journal ArticleOPEN ACCESS

Corporate Social Responsibility Initiatives and Consumer Satisfaction in An Internet-Based Company: A Mediating Role of Communication in The Social Media

Hua X
Mohd Hasan N
De Costa F
et al.

International Journal of Academic Research in Business and Social Sciences (2022) 12(12)

DOI: 10.6007/ijarbss/v12-i12/15592

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Abstract

In the era of brand economy, maintaining a good brand relationship between companies and consumers is the key for enhancing brand competitiveness and also reputations. By …

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APA

Hua, X., Mohd Hasan, N. A., De Costa, F., & Abdullah, Z. (2022). Corporate Social Responsibility Initiatives and Consumer Satisfaction in An Internet-Based Company: A Mediating Role of Communication in The Social Media. International Journal of Academic Research in Business and Social Sciences, 12(12). https://doi.org/10.6007/ijarbss/v12-i12/15592

Corporate Social Responsibility Initiatives and Consumer Satisfaction in An Internet-Based Company: A Mediating Role of Communication in The Social Media

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