The Influence of Economic Factors on Export Marketing Performance: An Empirical Study of Taiwanese Computer Firms

Abstract

This paper used both quantitative and qualitative methods to examine the influence of economic factors on export marketing performance. The quantitative data indicate that domestic market factors, foreign market factors, raw material restrictions are associated with export performance. The qualitative data reveal that financial factors is also related to export performance and help uncover the importance of emergent issues which were not addressed in the questionnaire, such as environmental protection.