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FirstBank of Nigeria: Developing an Internationalization Strategy

  • Adeleye I
  • Iheanachor N
  • Ogbechie C
  • et al.
Palgrave Macmillan UK, (2015), 262-288
DOI: 10.1057/9781137516541_14
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Abstract

… banking sector, this could lead to a significant increase in new deposits. At the broadest level, the rollout of mobile banking allowed millions of people who were excluded from formal banking … or was a customization as well as an adaption to local and regional needs more …

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APA

Adeleye, I., Iheanachor, N., Ogbechie, C., & Ngwu, F. (2015). FirstBank of Nigeria: Developing an Internationalization Strategy. In The Changing Dynamics of International Business in Africa (pp. 262–288). Palgrave Macmillan UK. https://doi.org/10.1057/9781137516541_14

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