Sales Career Preparation in the Philippines

Abstract

This study examines Philippine business student preparation, attitudes toward sales and achievement motivation, and preference for careers in sales and marketing. First, 26% of students expect to work in marketing/sales, but most major in other business disciplines. Second, marketing students and those intending to work in sales scored higher on a sales career scale. Third, neither gender nor grade-point-average impacted career choice. Managers are presented with a discussion and implications of the study.