Viewing Behaviors Affected by Slide Features and Learning Style in Slide Video from a Sequence Analysis Perspective

Abstract

This study adopted eye-tracking techniques to investigate the viewing behaviors of students when they watched a slide video in order to get a better understanding of slide video design and learning style theory. The Felder-Soloman Learning Style Model (FSLSM) was used to test students' learning styles and students' viewing behaviors were recorded by an eye-tracking ma-chine. Results showed that participants tended to give priority to the text parts which was consistent with the literature. Pictures in the slide video were paid attention to in a higher ratio compared with a previous study on text-picture integrated stimulus. Effects of slide features and picture functions on students' viewing behaviors were examined. Strong visual learning preference participants paid more attention to the picture and title parts. Moderate visual participants paid more attention to the text and video parts while well-balanced participants were in between them. Sequence analysis was applied to check the transition preference and similarities of viewing behaviors among students. Strategies on slide video designs and a discussion of FSLSM model are provided.