Information behavior and filipino values: An exploratory study

Abstract

This sought to determine whether Filipino values play a role in how the respondents sought, used, created and disseminated information. It gathered data on how they used information in the context of social media – whether they are active information seekers or passive information browsers; along with how identified Filipino values or characteristics are reflected. Findings show that the respondents appreciate various information sources – both online and offline, have various social media accounts and find use for each depending on the need and context, they are online most of the time and are informationally dependent. The values of hiya, gaya-gaya and pagkakaibigan reflect on their SNS use, what information to share and how they relate with their online and offline friends and relations.