Traditional myth and social environment Balinese tourism (A qualitative approach to sustainable development)

Abstract

From Bali cultural tourism, traditional myth is the pulling power that makes the tourist come. The existing condition shows that culture only a symbol and not being involved in regulating tourism products. This paper aims to understand how traditional myth, as one of the social environment assets in sustainable tourism development, is forgotten. The method used refers to the qualitative methodology with qualitative methods, qualitative techniques, and qualitative analysis using hermeneutic methods. The results showed that traditional myth as a cultural asset of tourism should be linked with sustainable tourism development, as traditional myth can be preserved and at the same time can be utilized for tourism. Therefore, it is essential to collaborate preservation efforts with the economic value of culture.