“Effective Executive Communication, the Bhagavad Gita Way”

Abstract

Communication is the life blood of an organization. As free blood circulation is a must for the survival and growth of human body, so is free flow of communication a must for an organization. The Bhagavad Gita is literally translated as „Song Celestial‟ and is essentially a dialogue between Lord Krishna and Arjuna, the most important among the Pandava Princes. Gita forms part of the famous epic „Maha Bharata‟ and it consists of 18 chapters and 700 stanzas. Gita is one of the basic books of Hinduism. In this paper an attempt is made to interpret a particular stanza of Gita as an infallible guide for effective communication. According to Gita, effective communication is that which contains the truth, which is beneficial to the listener, pleasant to hear and which is made only after self study. An executive who follows the guidelines provided by Gita for effective communication is sure to have good rapport with his bosses and subordinates and also will accomplish the objectives of his communication.