The Influencing Mechanism of Social Capital on the Identification of Entrepreneurial Opportunities for New Farmers

Abstract

With the promotion of China’s Rural Revitalization Strategic Planning, the number of rural people returning to the countryside to start their own businesses continues to grow. Accompanied by the return of entrepreneurs, there are also a large number of new farmers, such as cross-industry entrepreneurs, university students, migrant workers returning to their hometowns to start businesses and other new types of agricultural business operators. Entrepreneurship of new farmers is an important field for them to participate in rural practice, which helps to activate rural resource factors, foster new growth drivers, increase rural employment and income, and better implement the rural revitalization strategy. Social capital is an important resource that affects the heterogeneous information acquisition and entrepreneurial performance of new farmers, while opportunity identification is the starting point of entrepreneurial activities and runs through the whole entrepreneurial process. This paper tries to explore the theoretical influencing mechanism of social capital on the identification of entrepreneurial opportunities of new farmers, which is of positive significance to promote the innovation and entrepreneurship of new farmers, improve their entrepreneurial performance and even promote economic transformation.