Research on comparison experiment of humanized interface design of Smart TV based on user experience

Abstract

5 Smart TV products (represented by the letter A–E) were selected in this study to compare the interface design. Twelve volunteers (6 males and 6 females) from 18 to 40 years old (M = 27.92, SD = 5.85) were recruited to complete the task of “playing an online movie” in a simulated living room environment. The evaluation results between 5 Smart TV products that based on user experience were significant differences, which might be the result of the distinction of humanized design. The layout of homepages, terminologies of icons to enter the subordinate pages, menu formats and the entrance position of the subordinate pages all affected the results.