Psychological personas for universal user modeling in human-computer interaction

Abstract

Applying techniques to understand the user needs and expectation in product development is important practices for find consistent strategies. However, available techniques need human interaction, is a psychologist examining a profile or usability expert capturing information about user's group. In this situation, data collection and analysis require a large effort and cost to make the purpose of knowing the user needs. This paper aims to create a set of personas from psychological profiles theory that define a generic model, clustering information about knowledge, skills, impulses and concerns, outlining action patterns of users diversity that exist today. This set of personas can be used in global solutions, considering universal usability aspects. Finally, the worldwide acceptance of psychological profiles allows updated and consistent personas, decreasing cost and increasing quality. © 2014 Springer International Publishing.