“I Love PEMCO” – Creating Conversation Worthy Buzz in the Insurance Industry with Word of Mouth Marketing

Tuzovic, S., & Brooks, R. (2013). “I Love PEMCO” – Creating Conversation Worthy Buzz in the Insurance Industry with Word of Mouth Marketing. In Dienstleistungsmanagement und Social Media (pp. 593–610). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-01248-9_26