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The World’s Largest Focus Group

  • Johnston N
Palgrave Macmillan US, (2015), 23-45
DOI: 10.1057/9781137462930_3
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Abstract

Crimson Hexagon webinar explores using the world's largest focus group for unsolicited consumer opinion on your brands and products through online social media.

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APA

Johnston, N. (2015). The World’s Largest Focus Group. In Adaptive Marketing (pp. 23–45). Palgrave Macmillan US. https://doi.org/10.1057/9781137462930_3

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